As researchers we often aim at changing the world for a better place. For example, we identify a problem and keep on seeking the ways of resolving it or explaining a certain phenomenon.
It is a long journey and, at times, it feels isolating us from non-academic world. But if you think of it, the “non-academic world” is in fact the primary target of your research. So, how about giving your project a chance to become something real, meaningful and, perhaps, inspiring for others – those outside academia?